Vulkanland Route 66 - The Road of the Love of Life | © Steirisches Vulkanland | Bernhard Bergmann Vulkanland Route 66 - The Road of the Love of Life | © Steirisches Vulkanland | Bernhard Bergmann
The road that leads you to zest for life in the Thermen- & Vulkanland

the Vulkanland Route 66

Running straight across much of the USA, crossing vast, endless expanses, Route 66 is one of the most famous highways in the world. Over in Austria, its namesake in the Thermen- & Vulkanland rolls past an incredible wealth of culinary and artisan highlights.

Packed along the 80 km route or situated just off it are all sorts of interactive factories and authentic family-run businesses where visitors can sample the wares, spend a few hours, and take home some souvenirs. 

On Route 66, everything is geared towards gourmet pleasure in the truest sense of the word. Every kilometre reveals new attractions in a seemingly endless landscape of culinary adventure:

Well-known gourmet stops, such as the Zotter Chocolate Adventure World, the Fromagerie (Austria’s first cheese art and ripening factory), Gölles (a factory for fine brandies and vinegars), the Vulcano Schinkenmanufaktur (ham factory) or even the Berghofermühle (flour mill) in Fehring, to name but a few. 

It’s also well worth exploring smaller producers who specialise in niche products, for example Kober organic chokeberry farm, Koller pumpkin farm and workshop, Maika coffee roasting house, or the exciting Vulkanland snail farm.  

But perhaps it’s big-style regional food shopping you’re after? Once again Route 66 offers a vast selection – there’s the Bauernstadl food hall in Feldbach with products from over 200 different suppliers, the Greislerei Merin in Straden, or even the Murkostladen in Mureck, which spans 170 m² and features over 3,000 hand-picked suppliers. 

Discovering wine in a wine wonderland: You simply can’t avoid wine on Route 66. Winegrowers with vineyards big and small are scattered across the entire Thermen- & Vulkanland. There’s a fine drop of red or white or even sparkling wine to try around every corner. Wine lovers absolutely mustn’t miss a visit to the Gesamtsteirische Vinothek, which stocks 220 wines from a whole host of winegrowers.

Recharge your batteries along the Vulkanland Route 66 | © Steirisches Vulkanland | Bernhard Bergmann

The culinary road that leads to zest for life

There are 15 certified shopping experiences located along Route 66, featuring exclusively regional products. Visitors can also look forward to 33 certified manufacturing experiences, where owners actively encourage visitors to try their products following a tour of the production sites.

Culinary delights close enough to taste!

Route 66 is celebrated for its wealth of interactive factories – probably the highest density in the world! Countless culinary factories are only too pleased to open their doors and let you be a part of these regional specialities. Look – Try – Love!

Julia & Josef Zotter | © Zotter Erlebniswelt
  • open today
  • Riegersburg

Zotter chocolate

Snacking on chocolate endlessly! Visit Zotter and experience how chocolate is made. Over 500 different chocolates await...
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Fröhlich Produkte | © Ewald Fröhlich
  • Halbenrain

Reishof SO-Fröhlich

Reishof Fröhlich, the origin of Styrian RICE
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Weingut Pfeifer | © Werner Krug
  • open today
  • St. Anna/Aigen

Weingut Pfeifer

The Pfeifer family stands in the middle of the vines and they are also their life. The winery is located directly on...
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Naturwein | © Ulrike Korntheurer
  • open today
  • St. Peter a. Ottersbach

Bio-Wein von Ploder-Rosenberg

My land is a mark of who I am! "Wines of character and their creators go their own way. They might not always be...
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Winzer Edi Tropper | © Tropper Bio Weine, © derFlor
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  • Straden

Weingut Tropper Edi Tropper Bio-Winzer

The family organic winery Tropper is located directly on the Stradener Kirchberg and impresses with the omnipresent...
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Maitz Kaffeerösterei | © Maitz Kaffeerösterei
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  • St. Anna/Aigen

Maitz - Kaffeerösterei

There is a coffee roasting plant in Frutten-Gießelsdorf. For the Maitz family, this is the first step towards their...
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Familie Krispel | © Jean Van Luelik Photographer
  • open today
  • Straden

Genussgut Krispel - Erlebniswelt Wirtschaft

The Krispel Gourmet Estate in the Thermal & Volcanic Country is a total experience for all the senses: Take plenty...
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Eingang Generationenpark Bad Gleichenberg | © Sonnenhaus Grandl/Barbara Neumeister
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  • Bad Gleichenberg

Generation Park Bad Gleichenberg

Playground, fun park and fitness parcours for all generations at Thermen- & Vulkanland
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Samstagsmarkt am Fehringer Hauptplatz | © Lumikki Photography
  • open today
  • Fehring

Fehringer Samstagsmarkt

This year's market is once again oriented towards food from farms, with a focus on "local instead of global" in Fehring.
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Das Gwölb | © Das Gwölb
  • Bad Radkersburg

Das Gwölb

Regional and culinary experiences.
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Image SteierREIS | © SteirerREIS by Fuchs
  • Klöch

SteirerREIS by Fuchs

Indulgence offer:Styrian rice products, "Steirer Reis by Fuchs" (noodles, flour, semolina, beer, rice pudding, brown...
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Backstube | © Einfach Fitz I Jean van Lüllik
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  • Feldbach

Einfach Fitz - Die Zuckerbäcker

That's where the "Feldbach Karamell" come from: delicately melting and made by hand. Dominik Fitz created this sweet...
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die vulkanland route 66

The Vulkanland Route 66 - the official video!

90 "Lebenslustzeichen"

Besides the countless culinary discoveries, Route 66 also has plenty of art-related experiences to bring to your attention. Around 90 creative “Lebenslustzeichen” (“zest for life signs” that look like information boards) adorn Route 66: something for explorers to admire, to smile at, and even be inspired by. Also in the pipeline are giant gateways, designed to greet visitors as they ride into a land of ‘milk and honey’. The internationally acclaimed staging expert Andreas Stern is responsible for the artistic representation. 

Historic Old Town Bad Radkersburg | © Steirisches Vulkanland | Bernhard Bergmann
Ruotker's House of Whiskey, Gin & Rum" Experience Manufactory | © Steirisches Vulkanland | Bernhard Bergmann
Explore the Vulkanland Route 66 under your own steam while hiking and biking | © Steirisches Vulkanland | Bernhard Bergmann